Why Signage Matters for Your Business

Your signage is often the first impression customers have of your brand—and it can make a lasting impact. High-quality, strategically placed signage doesn’t just attract attention; it delivers measurable business results.

What the Data Shows

• 76% of consumers entered a store they’d never visited before because of its signage
• 75% referred others to a business based on signage quality
• 67% made a purchase because a sign caught their eye (FedEx Office, 2012)

More recent studies reinforce signage’s pivotal role:

• Digital signage boosts sales by up to 31.8%, especially when tailored to audience needs (Screenfluence, 2024)
• Strategic placement drives engagement and repeat visits (SignWorld, 2024)
• Well-designed signs improve decision-making and wayfinding in retail and urban spaces (MDPI Buildings Journal, 2024)
• Branded signage builds trust and loyalty (Interdisciplinary Journal of Signage and Wayfinding, 2021)

Why LED Signage Drives Business Growth

LED signage amplifies the power of visual branding, combining flexibility, durability, and proven performance. Compared to traditional signage, LED displays enhance visibility and boost customer engagement across industries.

Research-Backed Impact

• Customer Attraction: 76% of shoppers engage with new businesses based on signage alone
• Brand Awareness: A 1% increase in visibility can yield a proportional rise in sales(Nielsen, 2021)
• ROI Potential: LED signage can drive 15–100% revenue growth (Cirrus LED; Impact LED)
• High Engagement: Digital signs attract up to 400% more views than static signs (Stratus Unlimited, 2020)
• Safety & Trust: Well-lit signage fosters confidence in your location (Lighting Research Center)

LED vs. Traditional Signage: A Clear Advantage

Visibility

• LED: Bright, readable day or night
• Traditional: Often hard to see after dark

Content Flexibility

• LED: Dynamic, remotely updateable
• Traditional: Requires manual replacement

Energy Efficiency

• LED: Up to 85% more efficient
• Traditional: Higher power use

Durability

• LED: Long lifespan, weather-resistant
• Traditional: Susceptible to fading and wear

Customer Engagement

• LED: Visually dynamic and interactive
• Traditional: Static and less compelling

Installation Benefits of LED Signage

Installing LED signage isn’t just plug-and-play — it’s a strategic upgrade to your brand and operations.

What You Can Expect

• Professional Site Assessment: Ensures optimal placement, electrical access, and visibility
• Turnkey Setup: Simplified deployment, including permitting and final connection
• Low-Maintenance Operation: Built for durability with minimal upkeep
• Future-Proof Flexibility: Supports scheduling, remote updates, and integrations
• Warranty & Support: Backed by manufacturer coverage and ongoing service
• Curb Appeal Enhancement: Makes your storefront stand out and adds perceived property value

Make Your First Impression Count

At Pinnacle Sign Team, we don’t just make signs—we engineer business solutions. From concept to installation, our designs elevate your presence, earn trust, and invite action. Whether launching a new location or refreshing your brand, your signage will speak volumes—clearly and confidently.

References

Cirrus Systems. (n.d.). Digital signage ROI calculator. Cirrus LED. Retrieved from https://www.cirrusled.com/roi-calculator

FedEx Office. (2012). Standout signs contribute to sales. FedEx Newsroom. Retrieved from https://newsroom.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales

Impact LED Signs. (n.d.). EMC effectiveness and ROI center. Impact LED. Retrieved from https://impactledsigns.com/emc-effectiveness/

Interdisciplinary Journal of Signage and Wayfinding. (2021). Signage, branding, and consumer perception.

Lighting Research Center. (n.d.). Lighting and consumer behavior studies. Rensselaer Polytechnic Institute. Retrieved from https://www.lrc.rpi.edu/

MDPI Buildings Journal. (2024). Pedestrian wayfinding and urban signage design.

Nielsen. (2021). When it comes to brand building, awareness is critical. Nielsen Insights. Retrieved from https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/

Screenfluence. (2024). Digital signage statistics that matter.

SignWorld. (2024). Consumer engagement through strategic signage placement.

Stratus Unlimited. (2020). 5 ways interior signage impacts the customer experience. Retrieved from https://www.stratusunlimited.com/resources/blog/5-ways-interior-signage-impacts-the-customer-experience/